Hi! I’m Rodolfo Álvarez and Raniev is my personal brand.
I’m a multimedia graphic designer with a strong focus on brand and web design based in WordPress. I’ve more than 12 years of experience working on various projects and with clients from different areas, and around of the world.
I consider that for every project, the function is all. The design will always be the result of an ideal planning in order to achieve an objective: to attract attention, to sell or simply to communicate a message. Therefore, good design is and will always be a slave to the function, where tendencies play a secondary role: they are only used to find better solutions, not just for fashion.