The Harleygram app emerged as a proposal for the Harley-Davidson brand to have its own social network, in order to generate a sense of belonging with the “harlera” community, as well as to position the brand in a younger sector but of potential customers.
For the development of it, I developed an interface similar to the already known Instagram (2013), so that it was easy to use for all users. The graphic style of the same, corresponds to textures, patterns and palette of colors of easy identification with the Harley-Davidson brand. In collaboration, the logo of the same was generated: it was developed with a script typography, pleasing to the eye and of good reading. It is completed with the classic symbol of the brand.